08 May 2009

Sophia Coppola: Miss Dior Cherie

It's about time. After several poor campaigns to promote this scent to a more youthful audience Dior finally bring in Sophia Coppola to give it a more girly, feminine approach. Having to flog this at a perfume counter for a few years it sums up the fragrance really well (sickly sweet). Even though i think it's a massive improvement i'd rather post the short version of the ad.

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